CRM & pipeline design
Bigin and Zoho planning, lifecycle stages, ownership and reporting.
Digital transformation / People & systems
Better connected.
Better equipped.
Connect processes, technology and human experience. Build change around evidence and a clear delivery plan.
Creative instinct.
Structured thinking.
Structured thinking.
The connected journey
From first enquiry
to the next relationship.
01
Attract
Campaigns · Search · Content
02
Capture
Forms · Email · WhatsApp
03
Connect
CRM · Ownership · Follow-ups
04
Convert
Quote · Booking · Handover
05
Learn
Reporting · Process improvement
What we help you connect
Practical transformation.
Automation & communication
Email, WhatsApp and follow-up workflows scoped to your existing systems.
Websites & conversion
Landing pages, booking journeys, forms and customer experience.
Adoption & improvement
Process mapping, SOPs, team handover and DMAIC-led improvement.
Hospitality / Programme Tswelopele
Programme
Tswelopele.
A research-led approach to hospitality CRM, reservations and digital sales enablement.
A programme designed at Extraordinary Resorts to connect demand, enquiries, CRM workflows and the people responsible for converting them.
The case distinguishes the architecture and pilot work from projected commercial outcomes.
Read the full case study ↗An improvement discipline
Define it. Measure it.
Make it work.
Define
Find the business problem.
Measure
Establish a useful baseline.
Analyse
Locate the points of friction.
Improve
Pilot the right change.
Control
Build a repeatable rhythm.
2026–2027 · Excluding VAT
A clear starting point.
Digital Discovery
R8 500/ assessment · excl. VAT
- 90-minute discovery workshop
- Review of up to 3 core processes
- Prioritised opportunity map
- Written next-step roadmap
Potent Sales Pipeline Sprint
R20 000from / project · excl. VAT
- One discovery and process-mapping workshop
- One CRM pipeline and up to 3 workflow rules
- Team handover and 14-day defect support
Transformation Partner
R15 000/ month · excl. VAT
- 10 consulting hours per month
- Implementation planning and coordination
- Monthly review with your team
- Progress and adoption tracking
Software licences, data migration, custom development and additional integrations are scoped separately. Final feasibility and delivery milestones are agreed after discovery.
2026–2027 rates · Excluding VAT.
Prices are in South African Rand. Advertising spend, software subscriptions, travel, specialist suppliers and additional production are excluded unless expressly included. All prices exclude VAT. Timing, payment terms and final scope will be confirmed in a written proposal. No results or sales volumes are guaranteed.
Insights & research
Keep exploring.
Our digital transformation philosophy
Objective truth.
Subjective experience.
Evidence tells us what happened. People tell us how it felt. We need both: reliable measures to test a decision, and lived experience to understand its meaning.
Six Sigma gives improvement a repeatable discipline. PMI principles bring scope, responsibility, risk and delivery into focus. Together, they help turn strategy into change that people can use.
| Discipline | The practical question | What it produces |
|---|---|---|
| Evidence | What do we know, and how do we know it? | Baselines, research and clear measures |
| Experience | Where do customers and teams feel friction? | Journey maps and useful feedback |
| Delivery | Who owns the work and what is in scope? | Milestones, responsibilities and risk decisions |
| Improvement | Did the change solve the problem? | Pilots, review cycles and ongoing control |
Explore the improvement cycle
Move through
meaningful change.
Choose a stage. Use the arrow keys, tap, or explore with your mouse.
Agree the guest and business problem.
An enquiry needs a clear owner. Start with the people, the promise and the scope.
Establish the starting point.
Track response times, enquiry stages and handover gaps before changing the process.
Understand the friction.
Compare the evidence with the team’s experience. Look for causes rather than convenient assumptions.
Pilot a practical change.
Connect ownership, CRM stages and follow-up rules. Test with a manageable hospitality workflow.
Make progress repeatable.
Use agreed reporting, SOPs and team reviews to keep the change useful over time.
2026–2027 / Rates & packages
Explore all services & rates.
2026–2027 rates · All prices exclude VAT. Advertising spend, travel, software and third-party costs are additional unless expressly included. Final scope, availability and payment terms are confirmed in writing.
Digital Transformation
Digital Transformation
Digital Discovery
R8 500 / assessment
Excluding VAT
90-minute discovery workshop; Review of up to 3 core processes; Prioritised opportunity map; Written next-step roadmap
Scope & exclusions
Software licences, data migration, custom development and additional integrations are scoped separately. Final feasibility and delivery milestones are agreed after discovery.
Digital Transformation
Potent Sales Pipeline Sprint
R20 000 from / project
Excluding VAT
One discovery and process-mapping workshop; One CRM pipeline and up to 3 workflow rules; Team handover and 14-day defect support
Scope & exclusions
Software licences, data migration, custom development and additional integrations are scoped separately. Final feasibility and delivery milestones are agreed after discovery.
Digital Transformation
Transformation Partner
R15 000 / month
Excluding VAT
10 consulting hours per month; Implementation planning and coordination; Monthly review with your team; Progress and adoption tracking
Scope & exclusions
Software licences, data migration, custom development and additional integrations are scoped separately. Final feasibility and delivery milestones are agreed after discovery.
Digital Transformation
Transformation Consulting
R1 500 / hour
Excluding VAT
2-hour minimum; process, systems or change consultation; written action summary
Scope & exclusions
Advertising spend, travel, licences and third-party costs excluded. One consolidated revision unless stated.
Digital Transformation
Workflow Automation Pilot
R10 000 from / project
Excluding VAT
One existing process; up to 2 cloud apps and 3 workflow steps; testing, handover and 14-day defect support; licences separate
Scope & exclusions
Advertising spend, travel, licences and third-party costs excluded. One consolidated revision unless stated.
Digital Transformation
Retail Operations Discovery
R8 500 / assessment
Excluding VAT
Retail adaptation of Digital Discovery: 90-minute workshop, up to 3 tenant or campaign processes, priorities and roadmap
Scope & exclusions
Advertising spend, travel, licences and third-party costs excluded. One consolidated revision unless stated.
Digital Transformation
Hospitality Enquiry Pipeline
R20 000 from / project
Excluding VAT
Hospitality adaptation of Sales Pipeline Sprint: one enquiry pipeline, up to 3 rules, staff handover and 14-day defect support; no booking-engine build
Scope & exclusions
Advertising spend, travel, licences and third-party costs excluded. One consolidated revision unless stated.
Digital Transformation
Team Adoption Workshop
R7 500 / workshop
Excluding VAT
One remote 3-hour workshop for up to 10 people on one agreed workflow; quick-start guide and feedback summary
Scope & exclusions
Advertising spend, travel, licences and third-party costs excluded. One consolidated revision unless stated.
Digital Transformation
Custom Projects
Custom quote / written quote
Excluding VAT
Retail, hospitality, corporate, wedding or event projects outside the listed scope; agree deliverables, hours, suppliers and milestones before pricing
Scope & exclusions
Advertising spend, travel, licences and third-party costs excluded. One consolidated revision unless stated.