Community
How does a shopping destination earn a place in people’s lives?

Research / Coming soon
A forthcoming collection on community, shopping-centre marketing and the relationship between attention and participation.
In development
How does a shopping destination earn a place in people’s lives?
What helps an audience move from noticing to taking part?
How can marketing evidence and shopper experience inform each other?
Research and articles will appear here when ready. No findings have been published in this collection yet.
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